Showing posts with label Commercial. Show all posts
Showing posts with label Commercial. Show all posts

Friday, 2 May 2014

India's "Premier" League

The drama began in 2008 when the Board of Control for Cricket Internationally, I mean, in India (BCCI) decided that they needed something different to showcase their plans for future entertainment. Add a dollop of ideas stolen from the erstwhile Indian Cricket League (ICL), a generous flow of money poured in by businessmen and filmstars alike, a splash of semi-nude cheerleaders and extra-loud DJ’s, and you have the birth of the Indian Premier League (IPL).

One must admit that the tournament was inaugurated in unbelievable fashion – courtesy an unbeaten 158 by Brendon McCullum. However, six seasons and sixty thousand scandals into the proceedings, the event has now become less about cricket, and more about unadulterated entertainment.